Trademark Valuation: Which one is the best method?

There are several different brand valuation methodologies, which further complicates matters since there is no single accepted methodology or ranking. The speakers will present on the most commonly used methodologies, what they measure and how they would recommend a specific one according to the segment and the reasons for valuing brands. They will explain the distinction between the concepts of Brand Equity (brand valuation from the consumers’ point of view) and brand valuation from the point of view of the companies that market it. The experts will advise us on aspects that should be considered in the contracts for which the brand is disposed of, based on a valuation.

Dress code: Business casual