Negotiating with Influencers

Jennifer Malloy

Venable LLP - United States

Allison Rothman

Rothman IP - United States

José Antonio Arochi

Arochi & Lindner - Mexico

Negotiating with Influencers

Since many years ago, the exploitation of the image has been an activity that generates monetary resources. With the internet and social networks, the “image-marketing” link has developed exponentially and opened the door to a business world of global proportions. Our panelists will talk about their experiences and recommendations in the hiring of Influencers and of these with a potential client, aspects of due diligence and negotiation of remuneration as well as aspects to be taken care of for the preservation of the value of the brand.

Dress code: Business casual

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