Jennifer Malloy
Venable LLP - United States
Allison Rothman
Rothman IP - United States
José Antonio Arochi
Arochi & Lindner - Mexico
Mon, Jun 05 2023
12:20 a 13:20 hs
Room Amazonas
Negotiating with Influencers
Since many years ago, the exploitation of the image has been an activity that generates monetary resources. With the internet and social networks, the “image-marketing” link has developed exponentially and opened the door to a business world of global proportions. Our panelists will talk about their experiences and recommendations in the hiring of Influencers and of these with a potential client, aspects of due diligence and negotiation of remuneration as well as aspects to be taken care of for the preservation of the value of the brand.
Dress code: Business casual