Fernanda Magalhaes
Kasznar Leonardos Advogados - Brazil
Felipe Restrepo
Asociación Deportivo Cali - Colombia
Miguel Muñoz
Muñoz-Lopez & Associates PLLC - USA
Noelle Jeanneret
Muñoz Jeanneret Alvarez y Cia. - Chile
Personal Marking. Personal Brand Protection in Sports
Every professional athlete recognizes their sports potential, but not everyone recognizes their brand value. The name, image, silhouette and even the famous phrase of a professional athlete, represent important brand assets that add to various components of sports and commercial valuation.
In this panel, we will talk with Felipe Restrepo Orozco, Legal Director of the Club Deportivo Cali of the First A of Colombian soccer, about his experience in the world of professional sports, including his time as strategic coordinator of FIFA and legal advisor of the Colombian Soccer Federation, and the development of commercial opportunities for athletes from the legal perspective.