Workshop: Legal Marketing: digital strategies to enhance law firms awareness

Workshop: Legal Marketing: digital strategies to enhance law firms awareness

The success of a digital marketing strategy can depend on multiple factors. Generally speaking, there are techniques that marketers leverage to achieve brand positioning. This panel would seek to learn more about Outbound and Inbound marketing strategies and their effectiveness for the law firm sector.  Outbound Marketing consists of techniques to increase the diffusion of a brand by paying. Among the most common ones are Facebook Ads, Google Ads, Google Display, YouTube Ads, etc. Inbound Marketing consists of techniques where it is possible to gain diffusion and offer content without having to pay for it, using social networks, e-mail, the organization’s own YouTube channel.