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Academic Program

Academic Program

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Sunday, Mar 08 2020
Monday, Mar 09 2020
Tuesday, Mar 10 2020

Administrative Council

09.00 - 12.00 hs
Hotel Hyatt – Room Ballroom B

Working Committees

13.00 - 15.00 hs
Hotel Hyatt – Room Delmira and Juana
Alexis “Pulpo” Viera

Opening Ceremony

19.00 - 20.00 hs
Hotel Hyatt- Room Ballroom
Alexis “Pulpo” Viera (Keynote Speaker)
Florencia Jinchuk
Anthony V. Lupo
Jose Juan Mendez

Fashion Law and E- Integration (Omni channels, Virtual mirrors and use of AI)

09:00 - 10:15 hs
Plenaria Ballroom
Florencia Jinchuk (The Chemist Look - Uruguay)
Anthony V. Lupo (Arent Fox - United States)
Jose Juan Mendez (Méndez + Cortes, SC - Mexico)
Jorge Da Silveira
Aldo Fabrizio Modica
Fernanda Magalhaes
Ricardo Gordó Llobell

Olympic Games in the digital age

10:20 - 11:35 hs
Plenaria Ballroom
Jorge Da Silveira (Sports Journalist - Uruguay)
Aldo Fabrizio Modica (Bareiro Modica Abogados - Paraguay)
Fernanda Magalhaes (Kasznar Leonardos - Brazil)
Ricardo Gordó Llobell (Gordó Llobell & Asociados - Argentina)
Isabel Swan
Ricardo Fischer

Special Presentation “The Olympic Athlete in the digital age”

11:40 - 12:10 hs
Plenaria - Ballroom
Isabel Swan (Olympic Medalist - Brazil)
Ricardo Fischer (Director ASIPI and Partner at Arent Fox LLP - USA)
12:10 - 13:05 hs

Networking – Lunch

Theo Messerer
Felipe Claro
Guillermo Carey
Matías Rodriguez

Electronic Services: The use and impact of Artificial Intelligence on traditional industries

13:10 - 14:25 hs
Plenaria Ballroom
Theo Messerer (Moeller IP - Argentina)
Felipe Claro (Claro & Cia. - Chile)
Guillermo Carey (Carey - Chile)
Matías Rodriguez (ANTEL - Uruguay)
Diego Fernández
Leo Elduayen
Victoria Beckman

Fintech, the intersection of IP, technology and banking

14:30 - 15:45 hs
Plenaria - Ballroom
Diego Fernández (ITechLaw - Argentina)
Leo Elduayen (Koibanx - Argentina)
Victoria Beckman (Frost Brown Todd Attorneys - United States)
Juan Vanrell
Javier Artigas Herrera

“A good samaritan and social media”

15:50 - 16:30 hs
Plenaria - Ballroom
Juan Vanrell (Vanrell Propiedad Intelectual and Former President of ASIPI - Uruguay)
Javier Artigas Herrera (Guest Speaker - Uruguay)
Manuel Desantes

The lawyer of the future, how to reinvent in the digital age

09:00 - 10:00 hs
Ballroom
Manuel Desantes (Alicante University - Spain)
Moises Chiver
Fernando Epstein
Luis Schmidt
Agustina Fernández

Over –the – top (OTT) media services, use and management of IP rights

10:05 - 11:20 hs
Plenaria - Ballroom
Moises Chiver (Producer - Mexico)
Fernando Epstein (Uruguay)
Luis Schmidt (Olivares - Mexico)
Agustina Fernández (Fernández Secco & Asociados - Uruguay)
Laura Freiria
Gabriela Fernandez
Natalia Paladino

Technology as a tool for defending IP rights

11:25 - 12:50 hs
Plenaria - Ballroom
Laura Freiria (DirecTV - Uruguay)
Gabriela Fernandez (Deputy Prosecutor of the Montevideo Prosecutor's Office of Narcotic Drugs First Shift - Uruguay)
Natalia Paladino (Cervieri Monsuarez & Asociados - Uruguay)
12:50 - 13:50 hs

Networking – Lunch

Ivo Gagliuffi Piercechi
Loreto Bresky
Gustavo Fischer

E PTO’s. Use of big data and technology platforms by WIPO and local PTO to improve access and affordability to and of IP rights

13:55 - 15:10 hs
Plenaria Ballroom
Ivo Gagliuffi Piercechi (Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (INDECOPI) - Peru)
Loreto Bresky (Instituto Nacional de Propiedad Industrial (INPI) - Chile)
Gustavo Fischer (Fischer Abogados - Uruguay)
Rodrigo Velasco
Alejandro Alterwain
Fernando Tomeo
Filipe Cabral

How are celebrity protecting their digital rights?

15:15 - 16:30 hs
Plenaria - Ballroom
Rodrigo Velasco (Alessandri Abogados - Chile)
Alejandro Alterwain (Ferrere - Uruguay)
Fernando Tomeo (Abieri Fracchia & Tomeo Abogados - Argentina)
Filipe Cabral (Dannemann Siemsen - Brazil)

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