Brian J. Winterfeldt is Co-Head of Mayer Brown’s Global Brand Management and Internet Practice, and is based in Washington, DC and New York. Brian advises clients on the creation of global trademark and branding strategies, including domestic and international trademark counseling, clearance, prosecution, enforcement and litigation. In addition, Brian advises clients on trade dress, social media, Internet governance and domain name issues, including domain name disputes such as Uniform Domain Name Dispute Resolution Policy (UDRP) and Uniform Rapid Suspension System (URS) complaints, and other similar processes for country code top-level domains (ccTLDs). Brian is an expert on the Internet Corporation for Assigned Names and Numbers’ (ICANN’s) new generic top-level domain (gTLD) program, includes drafting and prosecuting new gTLD applications for