Mr. Matías will be our moderator in the panel: WORKSHOP: MONETIZATION OF INTELLECTUAL PROPERTY – TRANSFORMING IDEAS INTO CAPITAL
André Matías
Speaker
André is Brand strategy and Brand valuation director at Interbrand São Paulo.
André conducts his projects deploying both creative talent and analytic rigor to develop truly imaginative, inspiring and intelligent brand strategy that will add great value to clients.
Since joining Interbrand, André has helped major Brazilian, Spanish and Portuguese companies guide their business decisions. Since 2007, André has been part of the team responsible for ‘Best Global Brands’, rated the most influential benchmark study by CEOs and also ‘Best Brazilian Brands’ with great media coverage in the Brazilian market.
André has a bachelor degree in Business Administration from Fundação Getúlio Vargas (São Paulo) followed by an International MBA from Instituto de Empresa, one of the top business schools worldwide, in Madrid. He previously worked in Banco Itaú, Telefónica and Accor Services in Brazil.