Welcome to ASIPI 2018 Congress in Rio!





Schedule ASIPI RIO 2018

9.00 AM
Administrative Council

Delegates, Presidents and Secretaries of the Working Committees, Members, Special Guests.

Place: Windsor Oceanico Hotel. Room Europa III.

Dress code: Business


1.30 PM

Working committees and National Delegates 2015-2018.

Place: Windsor Oceanico Hotel.

3.00 PM
Working Committees

Presidents and Secretaries of the Working Committees 2019-2021.

Place: Windsor Oceanico Hotel. Room Europa III.

Dress code: Business


4.30 PM
Mentorship Program

New ASIPI members, first-time attendees and Mentors.

Place: Windsor Oceanico Hotel. Room Europa III.

Dress code: Business

7.30 PM
Opening Ceremony and Cocktail

Place: Windsor Oceanico Hotel. Convention Center.

Dress Code: formal suit (tie).

9.00 AM
Strategic Allies: Entrepreneurship And Intellectual Property

This session will address the interaction between IP strategy and business development; the panel will be formed by angel investors and start-up technology companies’ representatives, companies that are normally in search for seed money or liquidity for growth.

The panelists will review the challenges faced by start-up companies when seeking to protect their IP and the importance, from the perspective of the investors, for a proper IP administration and protection in order to ensure the exclusivity level required to take the investing risk and to foresee a clearer path to recover investment -departing from those exclusive rights-.

Danyelle Van Stratner
Speaker: Danyelle Van Stratner
Depyl Action – Brazil


Rudi Werner
Speaker: Rudi Werner
Werner Group – Brazil


Laércio Pereira Junior
Speaker: Laércio Pereira Junior
Repasse – Brazil


Matheus Alencar da Costa
Speaker: Matheus Alencar da Costa
YourDev – Brazil


Francisco Bulhões
Speaker: Francisco Bulhões
State Deputy – Brazil


Robson Shiba
Speaker: Robson Shiba
China in Box – Brazil


Luiz Henrique do Amaral
Moderator: Luiz Henrique do Amaral
1o. Vice-president of AIPPI – Brazil


10.40 AM
Coffee Break

Place: Windsor Oceanico Hotel.

11.00 AM
Trademarks in a Rush

On your marks, get set, go!!! Hopefully all trademark processes had that sequence and at an appropriate pace. Due to the nature and dynamics of certain businesses, many times it happens that the In-House IP team may be brought on the race at the “go” moment. When these high pressure projects show up, trademarks are in a rush and In-House IP teams need to count with a solid network to appropriately support their work and help shape up the best possible strategy.

Speed and time become critic together with an experienced and qualified opinion. Join our panelists in a discussion on what is expected and needed from the outside counsel when trademarks are in a rush; the importance of robust searches within the limited timeframe to conduct them; timely problem identification and risk assessment; clear and thorough response to the “what if?”.

It is a matter of confidence, since the local counsel becomes the In-House team’s eyes for each domestic market.

Sergio Barragan
Speaker: Sergio Barragan
PepsiCo – Mexico


Sheldon Klein
Speaker: Sheldon Klein
Gray Plant Mooty (USA) – President AIPLA and AIPPI-US


Ricardo Fischer
Moderator: Ricardo Fischer
Arent Fox LLP – USA


12.15 PM
Who owns UGC? Social Media Marketing, Intellectual Property and User Generated Content

The use of user generated content is ubiquitous in marketing today, whether it’s reposting customer reviews, using influencer endorsements, retweeting a celebrity using your product, or running a video or photo contest.

But marketers seeking to solicit and repost UGC must be wary of the potential copyright, trademark and right of publicity issues that may be triggered by their actions—and savvy about how to structure their campaigns to avoid infringement while complying with the IP laws, the rules for the applicable social networks, and relevant marketing laws.

Speakers will discuss how to successfully run social media marketing campaigns using UGC without ending up in IP “jail.”

Diana Arredondo
Speaker: Diana Arredondo
Amazon – USA


Melissa Landau
Speaker: Melissa Landau Steinman
Venable LLP – USA


Luiz Montaury
Moderator: Luiz Edgard Montaury Pimenta
Brazilian Association of Intellectual Property – Brazil


1:30 PM

Place: Windsor Oceanico Hotel.

2.45 PM
Warning! Antitrust Control In Acquisition Of Intangibles

IP rights have become a major target and the driving force behind most M&A activity during the XXI century. Therefore, it is relevant for IP practitioners to understand how IP rights are involved in such processes, how antitrust legislation applies to it and what elements are to be considered beyond the apparently simple “transfer” of the rights. Facing a sales and purchase of intangibles, under any modality, requires a comprehensive analysis.

These processes demand focus, knowledge, creativity and team work with professionals of different areas. The legal counsel work involves from the clearance of rights to the structuring of the IP within the corporate structure and tax planning to the preparation of strategies before any imposed divestment by the antitrust authority. This is a complex, challenging yet interesting field.

Join experienced professionals who have participated in important M&A processes, who will share with us the checklists, does and don’ts of these processes, particularly referred to the antitrust considerations in theory and practice.

 Octavio Saldaña
Speaker: Octavio Saldaña
America Movil – Mexico


Felipe Barros Oquendo
Speaker: Felipe Barros Oquendo
Di Blasi Parente & Associados – Brazil


Sharin Pablo
Moderator: Sharin Pablo
JJ Roca & Asociados – Dominican Republic


4.00 PM
Super-Offices: Concentration Of Enforcement Power, Is This A Path?

The Public Registries play a fundamental role in providing legal certainty regarding the ownership of rights and, consequently, in the economic development of the countries. Everyone wants its operation to be efficient and safe. Comparative law informs us that in Latin America, the registration offices of intellectual property rights have, from country to country, various competences, including in some cases, quasi-jurisdictional powers, eventually becoming Super Offices.

The panelists will discuss the evolution of certain intellectual property offices in the Americas and what this has meant for operational purposes and the pros and cons of concentrating legal powers on enforcement in those offices.

Ruth Lockward
Speaker: Ruth Lockward
National Office of Industrial Property (NOIP) – Dominican Republic


 Ray Meloni
Speaker: Ray Meloni
National Institute for the Defense of Competition and the Protection of Intellectual Property – Peru


Damaso Pardo
Speaker: Dámaso Pardo
National Institute of Industrial Property – Argentina


Sylvia Ruiz
Speaker: Sylvia Ruíz
Intellectual Property Registry – Guatemala


Luiz Otávio Pimentel
Speaker: Luiz Otávio Pimentel
National Institute of Industrial Property – Brazil


Laura Hammel
Speaker: Laura Hammel
U.S. Patent & Trademark Office (USPTO) – Brazil


Maria Troncoso
Moderator: María del Pilar Troncoso
President ASIPI – Dominican Republic


5.30 PM
End of the Academic Sessions
Place: Windsor Oceanico Hotel.

8.00 PM
Local Law Firms Reception

Place: Bar do Zeca – Vogue Square.

Dress code:  Business Casual.


8:00 AM
Sport Activity (GOLF)

Place: Olympic Golf Club.

Golf Free: USD 200 (includes Gree fee, equipment and golf kart).

9.00 AM
Workshop:  The soccer business: Lawyers and laws at the center of the field

The most important companies in each country are getting into sports, particularly soccer, due to the high level of business involved and, therefore, intellectual property matters are a crucial part of everyday life. That is why, in one of the country that has the most soccer fans in the world, we will hold this workshop with panelists with great experience in soccer negotiations, in contracts that deal with important topics such as personal data, image rights, among others, and we will also have the participation of a successful soccer player who will share his experience with the audience.

Fabio Riva
Speaker: Fabio Riva
AB InBev – Belgium


Peter Eduardo Siemsen
Speaker: Peter Eduardo Siemsen
Dannemann Siemsen Bigler & Ipanema Moreira – Ex President Fluminense Football Club – Brazil


Lorenzo Litta
Speaker: Lorenzo Litta
Spheriens- Italy


Gabriel Leonardos
Speaker: Bismarck Barreto Faría
Brazil’s ex-football player


José Antonio Arochi
Moderator: José Antonio Arochi
Arochi & Lindner – Mexico


9.00 AM
Workshop: Opening Doors to pro bono Services

It is in the interest of ASIPI to publicize the importance of carrying out social activities, which is why, the Pro Bono Foundation will facilitate access to justice, free of charge, to people who do not have the necessary resources to protect their rights. The Foundation has a wide network of members in each of the countries where it has presence, in order to provide this type of support. Likewise, the Pro Bono Foundation works through the Pro Bono Network of the Americas, which is conformed by different Pro Bono foundations in Latin America.

Carolina Contreras
Speaker: Carolina Contreras
Pro Bono Foundation- Chile


Jorge Chavarro
Speaker: Jorge Chávarro
Director ASIPI – Colombia


Martin Pittaluga
Moderator: Martín Pittaluga
Pittaluga Lawyers – Uruguay


10.30 AM
Coffee Break

Place: Windsor Oceanico Hotel.

10.45 AM
Workshop: Monetization of Intellectual Property – Transforming ideas into capital

IP is a company’s most valuable asset in today’s knowledge economy. Current successful business models (particularly those expanding through digital trade), rest in “intangibles”. Uber, today’s world largest “taxi business”, entered the market and grew without owning a single car; Alibaba, today’s largest retailer, does not own a physical store. David Bowie issued the “Bowie Bonds” in 1997, capturing US$55 million, backing such issuance with his copyright. Patent pools and patent licensing have expanded business opportunities, beyond the “invent it & sell it model” and “traditional licensing” (let’s go back in time and recall the patent pool for the MPEG-2 digital video compression standard).

IP is a value generator and it beyond individuals and companies, it represents value for the nations’ economies. As a reference, in the United States of America, IP-intensive industries accounted for a US$ 6.6. trillion in value added in 2014, a 30% increase from an earlier measurement in 2010; IP-intensive industries share to the total USA GDP increased in the same period from 34.8% to 38.2% (ref. USPTO study). So it is clear that today strategies for IP protection need to go hand on hand with strategies to monetize and manage IP.

This work shop will walk you the way through experiences of IP monetization, based on the practical experience and know-how of professionals. Join our experts in the discussion of IP Monetization in particular areas and review relevant mattes such as how to approach the process, what professionals need to team-up, what needs to be considered and evaluated, what is the attorney’s role in monetization processes; what does the legal counsel have in his check list.

Dave Kaufman
Speaker: Dave Kaufman


André Matías
Speaker: André Matías
Interbrand – Brazil


Marco Palacios
Moderator: Marco Antonio Palacios
Director ASIPI – Guatemala


10.45 AM
Workshop: Fashion is on fashion

Design, manufacture, marketing and advertising, licensing, distribution and retail sale of garments of all kinds; designers, photographers, editors and writers, salespeople, engineers, chemists, models; This is just a sample of who and what is included within the fashion industry.

This multi-million dollar business is constantly growing and has a global reach and impact, whether it is high fashion or mass fashion. Within the legal world emerged and consolidates a specialization for this industry: the Law of Fashion. Intellectual property is fundamental for this industry, an industry that needs timely, creative and effective advice from professionals in the legal field.

Guided by a recognized expert in Fashion Law, participants will be informed about the essentials of this new legal discipline, will discuss what is covered and will hear from an expert voice, what customers expect from the councils when addressing this Fascinating industry.

The workshop will end with an updated vision of the developments of the Law of Fashion in Latin America.

Barbara Kolsun
Speaker: Barbara Kolsun
Cardozo School of Law – USA


Andreia de Andrade
Speaker: Andreia de Andrade Gomes
Brazilian Bar Association


Lorena Mersán
Moderator: Lorena Mersán
Mersán Lawyers – Paraguay


Castor González
Moderator: Castor González
GR Lex – Venezuela


11.30 AM
Sport Activities

Tennis and Football.


  • Tennis – Techset Academy
  • Football – Escola de Futebol do Flamengo

Departure from Hotel at 11:00 AM

2.00 PM
Networking/ Lunch

Time: 2:00 pm to 6:00 pm

Place: Olympic Golf Club.

Dress Code: Casual.

9.00 AM
Are You Ready To Counsel On Data Privacy?

Information is power! But when referred to personal data one should add “when able to use it legally”. The rules of the game regarding collection, transmission, processing, warehousing and use of personal data are growing more complex and in a greater scope.

In May 2018, the General Data Protection Regulation (GDPR) entered into force for the European Union; this regulation is revolutionizing personal data matters worldwide and, as each countries’ domestic laws, it has the objective of providing individuals with more control over their data, introducing new processing, controlling, and transparency and compliance requirements.

Upon evolving regulatory and practical data privacy matters, qualified counseling is an asset. Legal aspects such as use of cookies in websites, processing contracts, trans-border transmission and formats to document informed consent are, along with other various plots, the subject of consultation.

Our panelists will present on relevant and current points of interest on this matter and will make reference to the scope of legal services sought by companies with regards to data privacy.

Dirceu Pereira de Santa Rosa
Speaker: Dirceu Pereria de Santa Rosa
Montaury Pimenta, Machado & Vieira de Mello – Brazil


Raymond Aghaian
Speaker: Raymond Aghaian
Kilpatrick Townsend LLP – USA


Rodrigo Azevedo
Speaker: Rodrigo Azevedo
Silveiro Advogados – Brazil


Juanita Acosta
Moderator: Juanita Acosta
Dentons Cardenas & Cardenas – Colombia


10.25 AM
Coffee Break
Place: Windsor Oceanico Hotel.

10.45 AM
Feed The World? Food Security And Intellectual Property

It is estimated that in 2020 we will be 7.7 billion people populating the world and by the end of the 21st century, 11.2 billion. At the rate of growth of humanity, another factor of impact is added: the average increase in life expectancy. Thus, we will be many more, living longer.

A growing population, with greater longevity, entails a greater demand for spaces to inhabit and a greater demand for food, in a finite terrestrial space. How to ensure the production of food in less space and for more population? Can we develop a model of sustainable food production in the long term and even independent of climatic variations? Definitely the answers go through technology and innovation applied to agriculture and agro-industry; these are strategic elements for the subsistence of humanity.

Plant varieties, biotechnology, equipment and machinery; fertilizers, herbicides, are some of the topics that, added, can give an answer. Our panelists will address innovation in these sectors, what to expect towards the future and the requirements of a suitable intellectual property for its stimulus and protection.

 Patrícia Pacchioni de Castro Oliveira
Speaker: Patrícia Pacchioni de Castro Oliveira
John Deere – Brazil


Andrea García
Speaker: Andrea García
Bayer Crop Science – Brazil


Gabriel Leonardos
Moderator: Gabriel Leonardos
Kasznar Leonardos Propriedade Intelectual – Brazil


11.45 AM
Do you know Alice? Patent Eligibility

It’s been over 4 years since the United States of America Supreme Court of Justice issued the its decision on the Alice Corp. v CLS Bank case (the Alice case). In most of the world, software is not patentable, except for that provided in the Paris Convention with respect to software being an element within a patentable hardware.

The Alice decision refers that abstract ideas are not patent-eligible and that implementing such claims utilizing a computer was not enough to transform that idea into subject matter entitled to patent protection, without specifying –in the opinion of some of the decision’s critics- what would make it patent eligible, since the Court limited its decision indicating that something “significantly more” shall concurred.

Notwithstanding the jurisdiction in which the decision was issued, the Alice case provokes questioning if, before the technological advances we are living, isn’t it time to review the way to stimulate innovation hand to hand with software and determine if rules that were defined in the XIX and XX centuries shouldn’t be adapted to the XXI century informatics’ development.

Panelists will debate on the Alice decision’s criteria, the impact it has had, new decisions that seem to have softened such impact and further, where should the efforts focus in order to provide balance and legal certainty when referring to software protection.

Alan Kasper
Speaker: Alan J. Kasper
Sughrue Mion, PLLC – USA


 Song K. Jung
Speaker: Song K. Jung
Dentons – USA


Roberto Rios
Moderator: Roberto Ríos
Puerto Rico


1.00 PM

Place: Windsor Oceanico Hotel.

2.15 PM
Artificial Intelligence – What’s Next?

Artificial Intelligence (AI) and automation is the “now” and the “future”; it is transforming our world and it will continue to do. What to expect? How and where will AI impact positively and negatively? AI’s ‘umbrella’ covers a large array of areas (i.e. machine learning & deep learning, image/video recognition, cognitive computing and planning).

It is expanding and it is closer to our daily tasks; no doubt we will become more and more dependent to AI and thus, other questions raise: up to what level can we (or should we) trust AI Systems? Join our panelists in a presentation that will share trends and foreseen developments in AI, the challenges it may come along, the concerns that are arising and what role may IP play in this rapidly changing technological environment.

Myrtha Hurtado
Speaker: Myrtha Hurtado
Novartis International AG – Switzerland


Alejandro Roca
Speaker: Alejandro Roca
WIPO World intelectual property organization – Switzerland


Alesch Staehelin
Speaker: Alesch Staehelin
Times Attorneys – Switzerland


Juli Gutierrez
Moderator: Juli Gutiérrez
Díez Canseco, Competition & PI – Peru


3.45 PM
General Assembly

ASIPI members Only.

Place: Windsor Oceanico Hotel, Room Asia III.

8.30 PM
Closing Dinner

Place: Tribunas do Jockey Club

Dress Code: Tie and long or short dress.

Buses leave Windsor Oceanico Hotel at 7:45 pm.




Welcome to Rio de Janeiro

The city of Rio de Janeiro is the largest tourist destination in Latin America. It is the 2nd largest city in Brazil, the 6th in America and the 35th in the world.

Barra da Tijuca received the 2016 Olympic Games.

Full Price until November 23, 2018

Until November 24, 2018


Check out the Location Information


Address: Rua Martinho de Mesquita, 129 – Barra da Tijuca – Rio de Janeiro
Distance to Event: 0 km (0 mins).