CONGRESS REGISTRATION & EXHIBITION OPENING HOURS
| DATES | REGISTRATION DESK | EXHIBITION |
| Saturday, Nov. 24th | 10:00 am – 6:00 pm | ———————– |
| Sunday, Nov. 25th | 8:00 am – 8:00 pm | 7:00 pm – 11:30 pm |
| Monday, Nov. 26th | 8:00 am – 5:30 pm | 8:00 am – 6:00 pm |
| Tuesday, Nov. 27th | 8:30 am – 1:30 pm | 8:30 am – 1:30 pm |
| Wednesday,Nov. 28th | 8:30 am – 6:00 pm | 8:30 am – 5:00 pm |
ACADEMIC PROGRAM
Schedule ASIPI RIO 2018
Administrative Council
Delegates, Presidents and Secretaries of the Working Committees, Members, Special Guests.
Place: Windsor Oceanico Hotel. Room Europa III.
Dress code: Business
Lunch
Working committees and National Delegates 2015-2018.
Place: Windsor Oceanico Hotel.
Working Committees
Presidents and Secretaries of the Working Committees 2019-2021.
Place: Windsor Oceanico Hotel. Room Europa III.
Dress code: Business
Mentorship Program
New ASIPI members, first-time attendees and Mentors.
Place: Windsor Oceanico Hotel. Room Europa III.
Dress code: Business
Opening Ceremony and Cocktail
Place: Windsor Oceânico Convention Center.
Dress Code: Formal suit and (tie).
Strategic Allies: Entrepreneurship And Intellectual Property
This session will address the interaction between IP strategy and business development; the panel will be formed by angel investors and start-up technology companies’ representatives, companies that are normally in search for seed money or liquidity for growth.
The panelists will review the challenges faced by start-up companies when seeking to protect their IP and the importance, from the perspective of the investors, for a proper IP administration and protection in order to ensure the exclusivity level required to take the investing risk and to foresee a clearer path to recover investment -departing from those exclusive rights-.
Depyl Action – Brazil
Werner Group – Brazil
Repasse – Brazil
YourDev – Brazil
State Deputy – Brazil
China in Box – Brazil
1o. Vice-president of AIPPI- Brazil
Coffee Break
Place: Windsor Oceanico Hotel
Trademarks in a Rush
On your marks, get set, go!!! Hopefully all trademark processes had that sequence and at an appropriate pace. Due to the nature and dynamics of certain businesses, many times it happens that the In-House IP team may be brought on the race at the “go” moment. When these high pressure projects show up, trademarks are in a rush and In-House IP teams need to count with a solid network to appropriately support their work and help shape up the best possible strategy.
Speed and time become critic together with an experienced and qualified opinion. Join our panelists in a discussion on what is expected and needed from the outside counsel when trademarks are in a rush; the importance of robust searches within the limited timeframe to conduct them; timely problem identification and risk assessment; clear and thorough response to the “what if?”.
It is a matter of confidence, since the local counsel becomes the In-House team’s eyes for each domestic market.
PepsiCo – Mexico
Gray Plant Mooty (USA)- President AIPLA and AIPPI-US
Arent Fox LLP – USA
Who owns the UGC? Social Media Marketing, Intellectual Property and User Generated Content
The use of user generated content is ubiquitous in marketing today, whether it’s reposting customer reviews, using influencer endorsements, retweeting a celebrity using your product, or running a video or photo contest.
But marketers seeking to solicit and repost UGC must be wary of the potential copyright, trademark and right of publicity issues that may be triggered by their actions—and savvy about how to structure their campaigns to avoid infringement while complying with the IP laws, the rules for the applicable social networks, and relevant marketing laws. Speakers will discuss how to successfully run social media marketing campaigns using UGC without ending up in IP “jail.”
Amazon – USA
Venable LLP – USA
Brazilian Association of Intellectual Property – Brazil
Lunch
Place: Windsor Oceanico Hotel.
Warning! Antitrust Control In Acquisition Of Intangibles
IP rights have become a major target and the driving force behind most M&A activity during the XXI century. Therefore, it is relevant for IP practitioners to understand how IP rights are involved in such processes, how antitrust legislation applies to it and what elements are to be considered beyond the apparently simple “transfer” of the rights. Facing a sales and purchase of intangibles, under any modality, requires a comprehensive analysis. These processes demand focus, knowledge, creativity and team work with professionals of different areas.
The legal counsel work involves from the clearance of rights to the structuring of the IP within the corporate structure and tax planning to the preparation of strategies before any imposed divestment by the antitrust authority.
This is a complex, challenging yet interesting field. Join experienced professionals who have participated in important M&A processes, who will share with us the checklists, does and don’ts of these processes, particularly referred to the antitrust considerations in theory and practice.
America Movil – Mexico
Di Blasi Parente & Associados – Brazil
JJ Roca & Asociados – Dominican Republic
Super-Offices: Concentration Of Enforcement Power, Is This A Path?
The Public Registries play a fundamental role in providing legal certainty regarding the ownership of rights and, consequently, in the economic development of the countries. Everyone wants its operation to be efficient and safe. Comparative law informs us that in Latin America, the registration offices of intellectual property rights have, from country to country, various competences, including in some cases, quasi-jurisdictional powers, eventually becoming Super Offices.
The panelists will discuss the evolution of certain intellectual property offices in the Americas and what this has meant for operational purposes and the pros and cons of concentrating legal powers on enforcement in those offices.
National Office of Industrial Property (NOIP) – Dominican Republic
National Institute for the Defense of Competition and the Protection of Intellectual Property – Peru
National Institute of Industrial Property – Argentina
Intellectual Property Registry – Guatemala
National Institute of Industrial Property – Brazil
U.S. Patent & Trademark Office (USPTO) – Brazil
President ASIPI – Dominican Republic
End of the Academic Sessions
Place: Windsor Oceanic Hotel.
Local Law Firms Reception
Place: Bar do Zeca – Vogue Square.
Dress code: Business Casual.
Sport Activity (GOLF)
Place: Olympic Golf Club.
Golf Fee: USD 200 (Includes Green fee, equipment and golf kart).
Workshop: The soccer business: Lawyers and laws at the center of the field.
The most important companies in each country are getting into sports, particularly soccer, due to the high level of business involved and, therefore, intellectual property matters are a crucial part of everyday life. That is why, in one of the country that has the most soccer fans in the world, we will hold this workshop with panelists with great experience in soccer negotiations, in contracts that deal with important topics such as personal data, image rights, among others, and we will also have the participation of a successful soccer player who will share his experience with the audience.
AB InBev – Belgium
Dannemann Siemsen Bigler & Ipanema Moreira – Ex President Fluminense Football Club – Brazil
Spheriens – Italy
Brazil’s ex-football player
Arochi & Lindner – Mexico
Workshop: Opening Doors to pro bono Services
It is in the interest of ASIPI to publicize the importance of carrying out social activities, which is why, the Pro Bono Foundation will facilitate access to justice, free of charge, to people who do not have the necessary resources to protect their rights. The Foundation has a wide network of members in each of the countries where it has presence, in order to provide this type of support. Likewise, the Pro Bono Foundation works through the Pro Bono Network of the Americas, which is conformed by different Pro Bono foundations in Latin America.
Pro Bono Foundation- Chile
Director ASIPI – Colombia
Pittaluga Lawyers – Uruguay
Coffee Break
Place: Windsor Oceanico Hotel.
Workshop: Monetization of Intellectual Property – Transforming ideas into capital
IP is a company’s most valuable asset in today’s knowledge economy. Current successful business models (particularly those expanding through digital trade), rest in “intangibles”. Uber, today’s world largest “taxi business”, entered the market and grew without owning a single car; Alibaba, today’s largest retailer, does not own a physical store. David Bowie issued the “Bowie Bonds” in 1997, capturing US$55 million, backing such issuance with his copyright. Patent pools and patent licensing have expanded business opportunities, beyond the “invent it & sell it model” and “traditional licensing” (let’s go back in time and recall the patent pool for the MPEG-2 digital video compression standard).
IP is a value generator and it beyond individuals and companies, it represents value for the nations’ economies. As a reference, in the United States of America, IP-intensive industries accounted for a US$ 6.6. trillion in value added in 2014, a 30% increase from an earlier measurement in 2010; IP-intensive industries share to the total USA GDP increased in the same period from 34.8% to 38.2% (ref. USPTO study). So it is clear that today strategies for IP protection need to go hand on hand with strategies to monetize and manage IP.
This work shop will walk you the way through experiences of IP monetization, based on the practical experience and know-how of professionals. Join our experts in the discussion of IP Monetization in particular areas and review relevant mattes such as how to approach the process, what professionals need to team-up, what needs to be considered and evaluated, what is the attorney’s role in monetization processes; what does the legal counsel have in his check list.
AT&T – USA
Interbrand – Brazil
Director ASIPI – Guatemala
Workshop: Fashion is on fashion
Design, manufacture, marketing and advertising, licensing, distribution and retail sale of garments of all kinds; designers, photographers, editors and writers, salespeople, engineers, chemists, models; This is just a sample of who and what is included within the fashion industry.
This multi-million dollar business is constantly growing and has a global reach and impact, whether it is high fashion or mass fashion. Within the legal world emerged and consolidates a specialization for this industry: the Law of Fashion. Intellectual property is fundamental for this industry, an industry that needs timely, creative and effective advice from professionals in the legal field.
Guided by a recognized expert in Fashion Law, participants will be informed about the essentials of this new legal discipline, will discuss what is covered and will hear from an expert voice, what customers expect from the councils when addressing this Fascinating industry.
The workshop will end with an updated vision of the developments of the Law of Fashion in Latin America.
Cardozo School of Law – USA
Brazilian Bar Association
Mersán Lawyers – Paraguay
GR Lex – Venezuela
Sport Activities
Tennis and Football.
Place:
- Tennis – Techset Academy
- Football – Escola de Futebol do Flamengo
Departure from Hotel at 11:00 am.
Networking / Lunch
Time: 2:00 pm to 6:00 pm
Place: Olympic Golf Club.
Dress Code: Casual.
Are You Ready To Counsel On Data Privacy?
Information is power! But when referred to personal data one should add “when able to use it legally”. The rules of the game regarding collection, transmission, processing, warehousing and use of personal data are growing more complex and in a greater scope. In May 2018, the General Data Protection Regulation (GDPR) entered into force for the European Union; this regulation is revolutionizing personal data matters worldwide and, as each countries’ domestic laws, it has the objective of providing individuals with more control over their data, introducing new processing, controlling, and transparency and compliance requirements.
Upon evolving regulatory and practical data privacy matters, qualified counseling is an asset. Legal aspects such as use of cookies in websites, processing contracts, trans-border transmission and formats to document informed consent are, along with other various plots, the subject of consultation.
Our panelists will present on relevant and current points of interest on this matter and will make reference to the scope of legal services sought by companies with regards to data privacy.
Montaury Pimenta, Machado & Vieira de Mello – Brazil
Kilpatrick Townsend LLP – USA
Silveiro Advogados – Brazil
Dentons Cardenas & Cardenas – Colombia
Coffee Break
Place: Windsor Oceanico Hotel.
Feed The World? Food Security And Intellectual Property
It is estimated that in 2020 we will be 7.7 billion people populating the world and by the end of the 21st century, 11.2 billion. At the rate of growth of humanity, another factor of impact is added: the average increase in life expectancy. Thus, we will be many more, living longer.
A growing population, with greater longevity, entails a greater demand for spaces to inhabit and a greater demand for food, in a finite terrestrial space. How to ensure the production of food in less space and for more population? Can we develop a model of sustainable food production in the long term and even independent of climatic variations? Definitely the answers go through technology and innovation applied to agriculture and agro-industry; these are strategic elements for the subsistence of humanity.
Plant varieties, biotechnology, equipment and machinery; fertilizers, herbicides, are some of the topics that, added, can give an answer. Our panelists will address innovation in these sectors, what to expect towards the future and the requirements of a suitable intellectual property for its stimulus and protection.
John Deere – Brazil
Bayer Crop Science – Brazil
Kasznar Leonardos Propriedade Intelectual – Brazil
Do you know Alice? Patent Eligibility
It’s been over 4 years since the United States of America Supreme Court of Justice issued the its decision on the Alice Corp. v CLS Bank case (the Alice case). In most of the world, software is not patentable, except for that provided in the Paris Convention with respect to software being an element within a patentable hardware.
The Alice decision refers that abstract ideas are not patent-eligible and that implementing such claims utilizing a computer was not enough to transform that idea into subject matter entitled to patent protection, without specifying –in the opinion of some of the decision’s critics- what would make it patent eligible, since the Court limited its decision indicating that something “significantly more” shall concurred.
Notwithstanding the jurisdiction in which the decision was issued, the Alice case provokes questioning if, before the technological advances we are living, isn’t it time to review the way to stimulate innovation hand to hand with software and determine if rules that were defined in the XIX and XX centuries shouldn’t be adapted to the XXI century informatics’ development.
Panelists will debate on the Alice decision’s criteria, the impact it has had, new decisions that seem to have softened such impact and further, where should the efforts focus in order to provide balance and legal certainty when referring to software protection.
Sughrue Mion, PLLC – USA
Dentons – USA
Puerto Rico
Lunch
Place: Windsor Oceanico Hotel.
Artificial Intelligence – What’s Next?
Artificial Intelligence (AI) and automation is the “now” and the “future”; it is transforming our world and it will continue to do. What to expect? How and where will AI impact positively and negatively? AI’s ‘umbrella’ covers a large array of areas (i.e. machine learning & deep learning, image/video recognition, cognitive computing and planning).
It is expanding and it is closer to our daily tasks; no doubt we will become more and more dependent to AI and thus, other questions raise: up to what level can we (or should we) trust AI Systems? Join our panelists in a presentation that will share trends and foreseen developments in AI, the challenges it may come along, the concerns that are arising and what role may IP play in this rapidly changing technological environment.
Novartis International AG – Switzerland
WIPO World intelectual property organization – Switzerland
Times Attorneys – Switzerland
Díez Canseco, Competition & PI – Peru
General Assembly
ASIPI members Only.
Place: Windsor Oceanico Hotel, Room Asia III.
Closing Dinner
Place: Tribunas do Jockey Club
Dress code: Tie and long or short dress.
Buses leave Windsor Oceanico Hotel at 7:45 pm.
All Academic Activities (Monday, Tuesday and Wednesday) will take place at the Windsor Oceanico Hotel.
Rooms Asia III and VI
Dress Code
Academic sessions and networking: Business
SPONSORS
MEDIA
EXHIBITOR
