• Sunday04-Dec-2016
  • Monday05-Dec-2016
  • Tuesday06-Dec-2016
  • Wednesday07-Dec-2016
9:00 a.m.

Administrative Council

2:00 p.m.

Working Committee

Place: Hilton Hotel.  Room Atlantico B-C Dress code: Business Casual.

4:30 p.m.

Mentoring Meeting

Place: Hilton Hotel. Room Atlantico A. Dress Code: Business Casual.

7:30 p.m.

Opening Ceremony

Place: Hotel Hilton. – Room Pacifico B Dress Code: Formal

8:30 p.m.

Opening Cocktail

Place: Hilton Hotel. – Room Pacífico B Dress code: Formal.

9:00 a.m.

The most valuable assets of a company: Valuation of Intangibles and Financial Strategies for Management

10:15 a.m.

Trans Pacific Partnership (TPP): What does it incorporate to IP?

The TPP, upon entry into force, will be the largest free trade zone in the world, consisting of 800 million consumers, representing about 40% of global GDP and one-third of the world trade. It was signed by 12 countries, among which five of them are American (Canada, Chile, USA, Mexico and Peru). The chapter on Intellectual Property (Chapter 18) covers a wide range of issues that must be analyzed in order to determine its impact on those countries and what, in turn, may represent for the American continent, understanding the level of influence a commercial area of this size may still have in non-member countries. What does this new international instrument incorporate? What impact could it have on the American ...

Probir J. Mehta
Assistant U.S. Trade Representative for Intellectual Property and Innovation
Felipe Lopeandia
Ministry of Foreign Affairs (DIRECON) - Chile
Martin Michaus
Moderator - Mexico
11:55 a.m.

How much level of protection does Appellations of Origin have? States , industry, trade and consumers in search of balance

There are very different regulations for the recognition and scope of the protection of the distinctive referring to the relationship between the geographical origin of a product and its characteristics: systems of distinctive products, certification or guarantee trademarks, mandatory technical standards and appellations of origin and geographical indications. Some countries propose a broad and extended protection, which privileges the appellation of origin over trademarks; other countries consider that the excessive scope affect the market, competition, investments of many years and also principles such as legal certainty. In this context, the panel will address several questions that the topic arises, such as: Are the American states balancing the system of appellations of origin and GIs with the reality of terms locally ...

Laura Hammel
U.S. Patent and Trademark Office
Elio de Tullio
De Tullio & Partners - Italy
Eliseo Montiel
Instituto Mexicano de la Propiedad Industrial - IMPI (México)
Cecilia Falconi
Moderator - Ecuador
2:45 p.m.

Online Users: Social Networks and Liability for content

To the goodness of social networks as major generators of a new social and communication dynamic which allow the most varied exchange, it opposes the use by some resulting in infringement of intellectual property rights, the right of image, privacy and honor, among others. USA and Europe have marked, through rules and practices, patterns of responsibility to service and content providers on the web and social networks. However, in most countries of the Americas, the legislation on these issues is still in development or even, it is a pending issue on the legislative agenda. In some countries, courts have laid criteria from cases that have been brought to justice. This issue is complex and not at all away from the ...

José Massaguer
Uria Menendez - Spain
Fernando Tomeo
Abieri Fracchia & Tomeo Abogados - Argentina
Mercedes Castells
Moderator - Uruguay
4:10 p.m.

Technology and Fashion …wearable technologies

From the “Fitbit” to the “Apple Watch”, the so called “technologies we wear” (“wearable technologies”) and the “smart clothes” are revolutionizing our relationship with the things that we wear, and become part of our clothing. Besides offering unprecedented opportunities, the “wearables revolution” has major challenges for trademarks, consumers and lawyers. This panel will examine the intersection of that “wearables revolution” with the intellectual property, consumer privacy and data security and will analyze strategies to navigate through this emerging and dynamic market.

Ignacio Temino
Abril Abogados - Spain
Christine M. Hernandez
VF Intellectual Property Services, Inc. - United States
Ezequiel Aleman
Fedus Management Consulting - Argentina
Anthony Lupo
Arent Fox LLP - United States
8:00 p.m.

Local Law Firm Reception

  Place: Usina del Arte.   First bus departure from Hilton Hotel: 7:30 p.m. First bus returning to Hilton Hotel: 11:00 p.m. Last bus returning to Hilton Hotel: 12:00 a.m.    

9:30 a.m.

Workshop: PCT System

9:30 a.m.

Workshop: Administration of Law Firms, career and talent retention

Panelists will share their experiences regarding the main topic of the workshop and the different visions and strategies implemented by law firms. Subsequently, the forum will be opened to debate about questions related to talent retention and career plan.   Please enter your email address Email OK Update your password Password Validate Password Save

Carlos González
Abril Abogados - Spain
Sebastián Iribarne
Marval, O’Farrell & Mairal - Argentina
Gabriel Leonardos
Kasznar Leonardos Propriedade Intelectual - Brazil
Rodrigo Velasco Alessandri
Alessandri & Compania - Chile
Sergio Olivares
Olivares y Compañía, S.C. - Mexico
Martín Pittaluga
Moderator - Uruguay
9:30 a.m.

Workshop: Digital Medicine

Digital Medicine is a term used to refer to the integration of digital technologies into the research, development and commercialization activities in the medical area. Its scope comprehends the enhancement of interactions with health care professionals, payors and regulatory authorities, and the improvement of outcomes for patients. Digital technologies can include wearable sensors, electronics integrated in drug delivery or diagnostic devices, mobile applications and/or telehealth remote patient monitoring and support platforms. An area very closely linked to digital medicines is big data. Companies controlling data collection will very likely be in the best position to also control innovation in this area. Also the incidence of social media in this area is considerable and can be used to raise awareness and ...

Maritza Reategui Valdivieso
Muñiz, Ramirez, Perez-Taiman & Olaya Abogados - Peru
Mauro Marin
Cikato Abogados - Uruguay
Ricardo Fisher
Arent Fox LLP - United States
Myrtha Hurtado
Novartis International AG - Switzerland
9:30 a.m.

Workshop: Franchises

1.Theoretical Part: The speakers (owners of franchises) will present and comment on the reality and problem of today in the franchise business. It is intended to obtain the vision of a franchisee or franchisee on  the franchise contracts, to learn about the positive aspects, what are the advantages and disadvantages that a franchise contract has nowadays, which are the problems or advantages presented at the time of their negotiation, if the same problems exist in Argentina as in other countries, etc. We seek to give participants a current and direct view of the franchise agreement, and no one better than the owner of a franchise to share with us the advantages or disadvantages of this contract. 2.Practical Part: Presentation of ...

Carlos O. Grüneisen
Grüneisen & Asociados – Abogados
Marcelo Salas Martínez
Café Martínez - Argentina
Helena Camargo
Posse Herrera & Ruiz- Colombia
Luis Guinard
Guinard, Noriega & Martinelli / Vallarino, Vallarino & García-Maritano - Panamá
Jose María Vicetto (H)
President of ASIPI's Franchise Committee - Argentina
Francisco Espinosa Reboa
Secretary of Franchises Committee of ASIPI - Peru
9:30 a.m.

Workshop : Interrogation of Witnesses and Experts

Interrogation of Witnesses a Experts Workshop, through a case study, will addressed issues related to means of proof and administration, as its proper management could tip the balance in favor or against one party. According to Domat, “We call evidence what persuades the spirit of a truth […] We call evidence in justice to those ways regulated by laws to discover and to establish with certainty the truth of an answered fact.” As it is well known, both in judicial and arbitration matters, “to argue is not to prove”. According to a traditional saying “ídem est non ese et non probari” (the same thing is to not exist and to not be proved). Given the above, it is vitally important for ...

Roque J. Caivano
Rosalía Silvestre
Estudio Busso & Fariña - Argentina
Leandro J. Caputo
Bruchou, Fernández Madero y Lombardi - Argentina
Veronica Sandler
Sandler Abogados - Argentina
Ignacio Minorini Lima
Bruchou, Fernández Madero & Lombardi - Argentina
Luis Tamborini
Estudio Bruchou, Fernández Madero & Lombardi - Argentina
Tomas Ambrosini
Bruchou, Fernández Madero & Lombardi - Argentina
9:00 a.m.

ASIPI/INTA Study “Trademark Impact Study”

9:30 a.m.

Biotechnological Inventions: Is there a limit?

Today, inventions in the field of biotechnology play an important role. However, biotechnology is confronted in the debate between those who support their growth without limits, recognizing the scientific progress that represent for humanity and those who proclaim that such progress cannot justify the means (or even end) which may require the biotechnological development and therefore, there must be limits, thereby preserving ethical values of society. In turn, there are cases where biotechnological development is preceded by access to natural resources and traditional knowledge, which has raised the question of whether this result in awards in favor of the communities or countries where the element, object of the invention, is taken. Notwithstanding the lack of consensus on this issue, biotechnological ...

Leonor Magalhães Galvão
Magellan IP - Brazil
Gabriel Kleiman
Pfizer Inc. - United States
Corey Salsberg
Novartis - Switzerland
Maximiliano Santa Cruz
Moderator - INAPI - Chile
11:20 a.m.

Cybersecurity and “Data Leaks”

“Wikileaks”, the “hackers” and the evolving nature of computer security risks confront us with the challenge of having an adequate protection and data security. Cybersecurity is the combination of technologies, processes and practices designed to protect networks, computers, software and data from attacks, damages and unauthorized access; with this, the rules that apply to the use and storage of personal information must be considered. The panel will discuss rules and practices that have been adopted to strengthen cybersecurity, the role of the lawyer in guiding companies and individuals on the management and storage of data, and what the courts have been refining through rulings.

Julio Martinez Quintanilla
Microsoft - El Salvador
Raymond Aghanian
Kilpatrick Townsend & Stockton LLP - USA
Felipe Claro
Claro & Cia. -Chile
12:30 p.m

Assistance Program for Inventors (PAI)

Marco M. Aleman
World Intellectual Property Organización (WIPO) - Switzerland
Maria del Pilar Troncoso
President ASIPI
Corey Salsberg
Novartis - Switzerland
2:30 p.m.

Proof of use of a trademark: Internet use and other criteria

The legal burden of the use involved in the registration of a trademark in a large number of legislations in the world, faces us with the question of what constitutes “use” for purposes of the defense of the registration. In many of the legislations that regulate the action (administrative or judicial) of cancellation for lack of use, the burden of proof is reversed, corresponding to the owner of the registration prove the use, that in some legislation qualify as “effective” of the trademark. Today the technology of communications is as important as the physical spectrum of the promotion and dissemination of products and its trademarks, so therefore, the legal analysis of the use of trademarks through the internet is appropriate. ...

Jorge Otamendi
G. Breuer - Argentina
William McGrath
The John Marshall Law School - USA
Hugo Gómez
Moderator - Peru
3:45 p.m.

Celebrity Athletes: their image split between major events and their commercial commitments

“Ambush marketing” is a controversial topic that raises the discussion between the line of the loyal and disloyal, legal and illegal, in linking businesses around major events, especially those related to sports. There is, however, links between companies and athletes through sponsorship and image contracts, leading to promotional campaigns and advertisement that, without expressly being linked to major sporting events, allow such companies, not being official sponsors, to use the image of athletes participating or that will participate in such events, without this constituting an unfair act or violation of intellectual property rights, even though it is indirectly associated to the trademark promoted by the athlete with a particular event. In response, some organizations have developed ways of limiting the ...

Guillermo Ricaldoni
We are Sports - Argentina
Gustavo Piva de Andrade
Dannemann Siemsen Bigler & Ipanema Moreira - Brazil
Patricia Rodríguez
Moderator - Argentina
8:00 p.m.

Closing Dinner

Location: Main Auditorium of La Rural, Buenos Aires Fairgrounds It is a major center of trade fairs, exhibitions and events in Buenos Aires. It has a privileged location in the city center. Time: 8:00 p.m. Dress code: Formal Bus Departure: From Hilton at 7:30 p.m  

All Academic Activities will take place at the Hilton Buenos Aires Hotel.

Dress code

Academic sessions and networking: Casual

Workshops:  Casual


Hilton Hotel Lobby:
Saturday, December 3  from 08:00 a 6:00 p.m.

Foyer Room Pacífico :
Sunday, December 4 from 08:00 a 6:00 p.m.
Monday, December 5 from 08:00 a 6:00 p.m.
Tuesday, December 6 from 08:00 a 1:00 p.m.
Wednesday, December 7 from 08:00 a 6:00 p.m.

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