The Expansion of Traditional Brands in the Metaverse

Anthony Lupo

ArentFox Schiff - USA

William Finkel

Sweet - USA

Ewa Abrams

Kering - USA

Eleonora Carrillo

Jacobacci & Partners S.L.U. - Spain

The Expansion of Traditional Brands in the Metaverse

Traditional brands have been venturing into the metaverse, with their own stores, on platforms with avatar accessories, and in collaborations. Practical examples and legal implications. Brand protection strategy and Crypto domains.

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