Ballroom (A,B) – ASIPI Montevideo 2020

Sunday, Mar 08 2020

19.00 - 20.00 hs

Hotel Hyatt- Room Ballroom

Alexis “Pulpo” Viera (Keynote Speaker)

Opening Ceremony

“Making Possible the Impossible” Key note Speaker: Alexis Viera, ex soccer player (Uruguay) Dress Code: Formal

Alexis “Pulpo” Viera

Monday, Mar 09 2020

09:00 - 10:15 hs

Plenaria Ballroom

Florencia Jinchuk (The Chemist Look - Uruguay)

Anthony V. Lupo (Arent Fox - United States)

Jose Juan Mendez (Méndez + Cortes, SC - Mexico)

Fashion Law and E- Integration (Omni channels, Virtual mirrors and use of AI)

Florencia Jinchuk

Anthony V. Lupo

Jose Juan Mendez

10:20 - 11:35 hs

Plenaria Ballroom

Jorge Da Silveira (Sports Journalist - Uruguay)

Aldo Fabrizio Modica (Bareiro Modica Abogados - Paraguay)

Fernanda Magalhaes (Kasznar Leonardos - Brazil)

Ricardo Gordó Llobell (Gordó Llobell & Asociados - Argentina)

Olympic Games in the digital age

Jorge Da Silveira

Aldo Fabrizio Modica

Fernanda Magalhaes

Ricardo Gordó Llobell

11:40 - 12:10 hs

Plenaria - Ballroom

Isabel Swan (Olympic Medalist - Brazil)

Ricardo Fischer (Director ASIPI and Partner at Arent Fox LLP - USA)

Special Presentation “The Olympic Athlete in the digital age”

Isabel Swan

Ricardo Fischer

14:30 - 15:45 hs

Plenaria - Ballroom

Diego Fernández (ITechLaw - Argentina)

Leo Elduayen (Koibanx - Argentina)

Victoria Beckman (Frost Brown Todd Attorneys - United States)

Fintech, the intersection of IP, technology and banking

IP and privacy challenges on online and mobile banking and blockchain in the banking industry.

Diego Fernández

Leo Elduayen

Victoria Beckman

15:50 - 16:30 hs

Plenaria - Ballroom

Juan Vanrell (Vanrell Propiedad Intelectual and Former President of ASIPI - Uruguay)

Javier Artigas Herrera (Guest Speaker - Uruguay)

“A good samaritan and social media”

Juan Vanrell

Javier Artigas Herrera

Tuesday, Mar 10 2020

09:00 - 10:00 hs

Ballroom

Manuel Desantes (Alicante University - Spain)

The lawyer of the future, how to reinvent in the digital age

Manuel Desantes

10:05 - 11:20 hs

Plenaria - Ballroom

Moises Chiver (Producer - Mexico)

Fernando Epstein (Uruguay)

Luis Schmidt (Olivares - Mexico)

Agustina Fernández (Fernández Secco & Asociados - Uruguay)

Over –the – top (OTT) media services, use and management of IP rights

How streaming of content directly over the Internet has transformed the entertainment industry. Differences between the OTT production and distribution model from traditional media. Legal and practical challenges and how does...

Moises Chiver

Fernando Epstein

Luis Schmidt

Agustina Fernández

11:25 - 12:50 hs

Plenaria - Ballroom

Laura Freiria (DirecTV - Uruguay)

Gabriela Fernandez (Deputy Prosecutor of the Montevideo Prosecutor's Office of Narcotic Drugs First Shift - Uruguay)

Natalia Paladino (Cervieri Monsuarez & Asociados - Uruguay)

Technology as a tool for defending IP rights

How technology is aiding brand owners to detect and enforce IP rights. E-watermarks, takedowns and blockchain.

Laura Freiria

Gabriela Fernandez

Natalia Paladino

13:55 - 15:10 hs

Plenaria Ballroom

Ivo Gagliuffi Piercechi (Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (INDECOPI) - Peru)

Loreto Bresky (Instituto Nacional de Propiedad Industrial (INPI) - Chile)

Gustavo Fischer (Fischer Abogados - Uruguay)

E PTO’s. Use of big data and technology platforms by WIPO and local PTO to improve access and affordability to and of IP rights

We have seen a dramatic increase in the use of technology and online services from WIPO and PTO’s around the world, from the ability to search, file and prosecute online ....