Hyatt Centric Hotel
Saturday, Mar 07 2020
18.30 - 20.30 hs
Sunset Terraza 180, Hotel Hyatt
Sunday, Mar 08 2020
09.00 - 12.00 hs
Hotel Hyatt – Room Ballroom B
13.00 - 15.00 hs
Hotel Hyatt – Room Delmira and Juana
Opening Ceremony
“Making Possible the Impossible” Key note Speaker: Alexis Viera, ex soccer player (Uruguay) Dress Code: Formal
Alexis “Pulpo” Viera
20.00 - 22.00 hs
Hotel Hyatt- Echevarriarza Terrace – 4rd Floor
Opening Cocktail
Dress code: Formal
Monday, Mar 09 2020
Fashion Law and E- Integration (Omni channels, Virtual mirrors and use of AI)
Florencia Jinchuk
Anthony V. Lupo
Jose Juan Mendez
Olympic Games in the digital age
Jorge Da Silveira
Aldo Fabrizio Modica
Fernanda Magalhaes
Ricardo Gordó Llobell
11:40 - 12:10 hs
Plenaria - Ballroom
Special Presentation “The Olympic Athlete in the digital age”
Isabel Swan
Ricardo Fischer
12:10 - 13:05 hs
Networking – Lunch
14:30 - 15:45 hs
Plenaria - Ballroom
Fintech, the intersection of IP, technology and banking
IP and privacy challenges on online and mobile banking and blockchain in the banking industry.
Diego Fernández
Leo Elduayen
Victoria Beckman
15:50 - 16:30 hs
Plenaria - Ballroom
“A good samaritan and social media”
Juan Vanrell
Javier Artigas Herrera
Tuesday, Mar 10 2020
The lawyer of the future, how to reinvent in the digital age
Manuel Desantes
Over –the – top (OTT) media services, use and management of IP rights
How streaming of content directly over the Internet has transformed the entertainment industry. Differences between the OTT production and distribution model from traditional media. Legal and practical challenges and how does... Read More
Moises Chiver
Fernando Epstein
Luis Schmidt
Agustina Fernández
Technology as a tool for defending IP rights
How technology is aiding brand owners to detect and enforce IP rights. E-watermarks, takedowns and blockchain.
Laura Freiria
Gabriela Fernandez
Natalia Paladino
12:50 - 13:50 hs
Networking – Lunch
E PTO’s. Use of big data and technology platforms by WIPO and local PTO to improve access and affordability to and of IP rights
We have seen a dramatic increase in the use of technology and online services from WIPO and PTO’s around the world, from the ability to search, file and prosecute online .... Read More
Ivo Gagliuffi Piercechi
Loreto Bresky
Gustavo Fischer
How are celebrity protecting their digital rights?
Digital likeness, right of publicity, challenges, tips and case examples.
Rodrigo Velasco
Alejandro Alterwain
Fernando Tomeo
Filipe Cabral