Content

The concepts of originality and novelty in the context of digital culture: mashups, remixes, memes, parodies, appropriation, intervention. New forms of creation and the ownership of rights: collaborative art, user-generated content, creations using artificial intelligence. Intellectual property and the terms and conditions of use of networks and platforms for hosting and distributing content.

Discussion and opinion topics:

1. i) Moral rights in the context of new technologies (we are all artists, producers, performers, directors, authors on the networks);
2. ii) Intellectual property deposits in blockchain-based systems: are they legally viable? Is it a practical response to the interests of the creators? Is it a recommended protection strategy?

Teaching hours

6

Speakers

Content

The work against digital culture. Merchandising and transmedia works: intellectual property and contractual issues. Entertainment law contracts. Creative commons licenses. The new content distribution models: OTT (AVOD, TVOD, SVOD) and social networks. The rights of content distributors through digital media. New regulatory issues: access to cultural assets, quotas and content regulations. Non-remunerative restrictions and compulsory content licenses. Free access to content during the pandemic: intellectual property issues. Freedom of expression. Net neutrality and content distribution. The role of collective management societies in the face of new forms of content creation and distribution. Licensing mechanisms and content distribution models. Access to content as a service: consumer rights.

Topic for debate and opinion:

1. i) The independent author, producer and performer and the collective management of rights;
2. ii) Local regulations versus digital creative industries.

Teaching hours

8

Speakers

Content

Intellectual property issues involved in video games. Industry regulatory issues. Sponsors. Publishers and independent developers. The participation of minors in competitions. The structure of competencies and the influence of trademarks.

Topic for debate and opinion:

1. i) Are eSports a sport?;
2. ii) Should eSports be regulated?

Teaching hours

4

Speakers

Content

Advertisement and sponsored content. Product placement. Influencers. Virtual reality and augmented reality. UGC. The rules of self-regulation. Artificial intelligence applications in marketing and advertising and their legal aspects. Cookies. Geolocation. Use of personal data.

Topic for debate and opinion:

1. Consumer information on e-commerce networks and pages;
2. The application of unfair competition rules to creative industries.

Teaching hours

5

Speakers

Content

Gamers, youtubers, influencers. Virtual artists. Memes of celebrities and people who are not public. Minors and their participation in the networks. The right to image and the right to privacy. Reputation in the digital environment and the right to be forgotten.

Topic for debate and opinion: Is there a right to a digital personality?

Teaching hours

6

Speakers

Content

The economics of content piracy and its impact on the creative industries. Strategies to combat piracy in digital fields and e-commerce platforms.

Topic for debate and opinion: new forms of creation and exploitation against intellectual property rights: how should an infringement be defined in the current context?

Teaching hours

5

Speakers