Area(s)

  1. Entertaintment Law
  2. Copyright Law
  3. Sports Law
  4. Technology
  5. Regulatory

Coordinators

  • Aldo Fabrizio Modica
  • Jose Roberto Herrera
  • Marcelo García Sellart

Costs

Member

US$ 100

Non members with partners in ASIPI

US$ 200

Non member

US$ 300

Student

US$ 100

Support

The video game industry is the fastest growing industry in recent years within the so-called creative industries, widely exceeding the music and audiovisual industries, expecting that by 2021, 2.8 billion players around the world will generate revenues of US$ 189.3 billion for the global video game market. In 2020, e-sports worldwide exceeded revenues of US$ 1 billion and currently have 500 million viewers, with today's most important gamers earning much more money than professional sports athletes such as golf, badminton, cycling, marathon races or martial arts.

Due to the numerous actors involved (mainly developers, publishers and players), there is a need for a course that provides the appropriate legal tools to understand the various aspects related to intellectual property, especially when negotiating contracts, as well as various regulatory aspects that IP attorneys are not used to dealing with. Moreover, with the rise of e-sports and its lack of regulation, the legal professional must also have a holistic view and not only be limited to IP issues.

The course will also benefit small and medium-sized video game developers to proactively establish legal strategies that will allow them to secure their intellectual property in the creation, distribution and presentation of creative content, without forgetting the public sector's mechanisms for promotion and encouragement.

Finally, the course is a specialization and/or deepening of ASIPI Academy’s successful first course on Creative Industries.

Objetives

  • Provide a brief overview of the state of the video game industry globally, with major publishers, independent developers and players in mind.
  • Analyze the various aspects of intellectual property involved in the protection of video games as well as the latest rulings associated with them.
  • Identify the main legal aspects for a correct negotiation with video game publishers and manufacturers, avoiding the most common potential mistakes.
  • Recognize the main intellectual property licensing contracts involved in video games from the perspective of both the publisher or developer and the end user or consumer and the associated practical cases.
  • Become familiar with digital distribution contracts, streaming and the video game sharing culture from the perspective of content owners, streamers and streaming platforms.
  • Incorporate the main regulatory aspects of the video game industry into legal practice.
  • Value electronic sports (eSports) in the field of sports law and its possible link with traditional sports from the perspective of community licensing.

 

ADDITIONAL OBSERVATIONS

The course will be in Spanish, except for module 3, which will be given in English by David Greenspan.

Once the seven modules have been completed and in order to pass the course, an individual final practical work must be submitted, consisting of the resolution of a hypothetical practical case.

Teaching hours

16

Number of modules

7

Class duration

120 minutes

Period

August - October

Start date

31/08/2021

Final date

19/10/2021

Quotas

57

Platform

Zoom

Schedule

4 – 6 p.m. ( Lima/Quito/Bogotá)

Language

Spanish/English

Modules

Module 1: The State of the Video Game Industry

Content

  • History, current and future scenario of the video game industry.
  • Comparison with movies, music, and sports.
  • Revenues by territory.
  • Console manufacturers.
  • Digital and mobile distribution.
  • Major publishers.
  • Independent developers.
  • Players or users.
  • Cloud gaming.
  • Monetization models.

Teaching hours

2

Start date

31/08/2021

Final date

31/08/2021

Speakers

Sandra Castro

Colombia

Speaker

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Module 2: Intellectual Property in video games

Content

  • Legal nature of video games.
  • Copyright protection.
  • Trademark protection.
  • Invention patent protection.
  • Industrial design protection.
  • Trade secrets protection.
  • Protection and exploitation of commercial image.
  • Recent intellectual property cases related to video games.

Teaching hours

2

Start date

07/09/2021

Final date

07/09/2021

Speakers

Aldo Fabrizio Modica

Paraguay

Speaker

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Module 3: Contracts with video game publishers and manufacturers

Content

  • The role of the video game publisher.
  • The videogame publishing contract and the main aspects to keep in mind.
  • Practical cases.
  • The console manufacturer and contracts with publishers and/or developers.
  • Aspects related to development and manufacturing.
  • Main aspects to keep in mind.
  • Perspective.

Teaching hours

2

Start date

14/09/2021

Final date

14/09/2021

Speakers

David Greenspan

Estados Unidos

Speaker

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Module 4: Intellectual Property licensing contracts for video games

Content

  • The licensing contract and the main aspects to keep in mind for publishers and/or developers.
  • The end-user licensing contract and the main aspects to keep in mind.
  • User rights.
  • Practical cases.

Teaching hours

2

Start date

21/09/2021

Final date

21/09/2021

Speakers

Andy Ramos

España

Speaker

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Module 5: Digital distribution and video game streaming services

Content

  • The digital distribution contract and the main aspects to keep in mind.
  • The culture of sharing and Let\'s play videos.
  • Intellectual property issues from the perspective of owners, streamers and platforms in video game streaming.
  • Practical cases.

Teaching hours

2

Start date

28/09/2021

Final date

28/09/2021

Speakers

Micaela Mantegna

Argentina

Speaker

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Module 6: Regulatory Aspects in the Video Game Industry

Content

  • Betting systems and loot boxes.
  • Classifiers and addictions.
  • Mass violence.
  • Privacy and personal data protection.
  • Consumer protection.
  • Advertising and promotion.
  • Defense of competition.
  • Other regulatory aspects.

Teaching hours

2

Start date

05/10/2021

Final date

05/10/2021

Speakers

José Roberto Herrera

Colombia

Speaker

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Module 7: Electronic sports (eSports) and sports law

Content

  • Definition of eSports and its possible assimilation with traditional sports.
  • Gamers and professional sportsmen.
  • Community licenses.
  • Ownership and structures in the organization of tournaments and competitions.
  • The participation of minors.
  • Regulatory issues related to competitions.

Teaching hours

2

Start date

12/10/2021

Final date

12/10/2021

Speakers

Marcelo García Sellart

Argentina

Speaker

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