How do brands contribute to shape a better society

How do brands contribute to shape a better society

The average consumer has values ​​and principles that wants to see reflected in the products and services they consume or purchase, as well as in the respective business sources. Increasingly, the consumer has the expectation that the products and services of their preference not only meet a certain quality and characteristics in a sustained manner, but are committed to being part of the change and promoting change to make a better society and take actions accordingly. Thus, the process of building and preserving brand value must read and understand what actions will motivate a significant connection between the consumer and the brand. In this context, we will learn how companies are changing the axis of their social responsibility actions to adopt interrelated social impact strategies that create a more integral bond with their consumers.