Workshop: Orange Economy

Workshop: Orange Economy

The Orange Economy is a development model in which cultural diversity and creativity are pillars of social and economic transformation of the country. This model has cultural, social and economic development tools. It is based on the creation, production and distribution of cultural and creative goods and services, which can be protected by intellectual property rights.
This workshop will discuss and share practical experiences on the promotion and incentives that each country grants to the following cultural industries: publishing, phonographic, audiovisual and digital media (video games and software), as well as the importance and role that legal and intellectual property advisors play in order to add value and contribute to the success of an Orange Economy project.
The ASIPI Medellin Congress presents a valuable opportunity to reflect on the Orange Economy, taking into account the successful Colombian experience in relation to the promotion of this industry and the interest that the topic raises throughout Latin America, where other countries have developed or plan to develop strategies to promote the Orange Economy.