Kevin Bingo Richey
Rancho de La Luna Spirits - United States
David Catching
Rancho de La Luna Spirits - United States
Gilberto Sánchez
SPECIFIC IP - Mexico
Wed, Dec 06 2023
9:00 a 10:10 hs
Room Castillo![](https://asipi.org/mexico2023/wp-content/uploads/sites/30/2023/08/DRESSCODE3.png)
![](https://asipi.org/mexico2023/wp-content/uploads/sites/30/2023/08/DRESSCODE3.png)
Business Casual
The Rancho de La Luna Experience: A story of Rock & Roll, Mezcal, and IP
Led by artists and producers with extensive experience in the music industry, this panel will address issues related to the capitalization of talent up to the creation of iconic brands derived from it.