Workshop: Daily Intellectual Property Management: Strategies from the in-house trenches

In this workshop the following topics will be addressed:
– Legal Marketing: in-house perspective of the interaction with marketing teams and agencies. Examples of types of campaigns and specific problems in hiring influencers, issues with collective management societies, etc…
– AI tools: risk management in the use by employees or at the company level of AI tools, uncertainties from a legal perspective, promotion of responsible consumption. Process automation for issue scalability
– What do companies need or seek from external advisers.