Walking down the fashion catwalk - Fashion and Intellectual Property Law
On September 8, 2016 was held the Webinar “Walking down the fashion catwalk – Fashion and Intellectual Property Law”, with the following speakeres:
Speaker: Susy Bello Knoll
Introduction to Fashion Law
Speaker: Annalucia Fasson Llosa
What is Fashion Law? Main Movements Fast Fashion, Slow Fashion, Sustainable Fashion and Upcycling.
Aims to inform participants about the new specialization in Fashion Law, indicating the different branches of law applied and especially focused to this industry, highlighting the involvement of the intellectual property area as well as address the mainstream and latest trends that are currently fashionable in this business such as Fast Fashion, Slow Fashion, Sustainable Fashion and Upcycling.
Speaker: Juli Gutiérrez Zanelli
Intellectual Property and Fashion Law
Intellectual property can be one of the main comparative advantages for businesses, including those in the fashion industry, because it goes hand in hand with innovation and original creative expressions. Given this, the presentation covers some of the elements of intellectual property that may represent valuable intangible assets for businesses and the protection mechanisms that fashion designers should take into account. Practical examples and advices complement this presentation.
Speaker: Pamela Echeverría
Luxury Brands
The topic on the luxury industry will be introduced, defining what is meant by “luxury market” and a sociological analysis of it. Also, it will be addressed and analyzed how intellectual property acts in it. An analysis of the implications of this particular sector on the main concepts relating to trademark law, considering different scenarios will also be addressed.
